Empathy Mapping – Cater to your client’s needs not wants.

What is an Empathy Map? Empathetic thinking might not be something you’d jump to address when outlining a basic plan of action for a client.  However, it is slowly creeping into business concept planning and product strategy in the form of an empathy map. To put it simply, an empathy map is a tool that, Read More

Social Media Marketing | Twitter Advertising

Welcome to the final edition in our social advertising posts!  Today we’re looking at the last major social media platform’s ads – Twitter.  Your business can really get out there with Twitter ads and you can increase your engagement, increase your reach and get people discussing and sharing posts about your business’ product/service/message.  Now as Read More

Convert your Visitors and Reduce your Bounce Rate

What is a Bounce Rate? Your bounce rate is the percentage of visitors who come to your website without viewing any pages and without taking any actions.  Google Analytics will be your main port of call for analysing your bounce rate and keeping check on it.  Google Analytics will give you a percentage; so if Read More

Secure, Scalable E-commerce Hosting to Support the CShop Framework

We are pleased to be working with new technology partner, Secura, who will support our CShop framework on their secure and highly available Virtual Private Cloud platform. About Secura Secura are specialists in E-commerce Hosting with a real understanding of just how critical our customers’ e-commerce websites and applications are to their businesses – making Read More

Social Media Marketing | Instagram Ads

Hello…we’re back again with another addition to our social media series.  Everyone’s heard of Instagram, right? The photo sharing app that bloggers and influencers thrive on…one of the best marketing tools available to you for free…IF used correctly.  It launched in 2010 and was an unreliable platform, with a server that was constantly crashing.  However, Read More

21 Black Friday and Cyber Monday Ideas for Your Business

Two of the biggest shopping days are on their way… Black Friday and Cyber Monday – these have pretty much merged into a weekend full of offers though, with retailers trying to make as many sales as possible.  More than 55% of consumers plan to shop in stores and online during this weekend, meaning you Read More

Iocea Insights | eCommerce Intelligence Directed to You | Issue no.5

Welcome to Issue 5 of iocea insights; back again with your bitesize round up of eCommerce news. Recap… “I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.” Elon Musk Autumn is here and it’s quite a transitional time Read More

Social Media Marketing | Facebook Advertising

Facebook Advertising If your marketing is behind or struggling and you haven’t considered social media marketing – particularly Facebook advertising, you may need to refresh your marketing tactics as you are missing out on ALOT.  Facebook advertising is something you need to jump on board with and use to your advantage. It allows you to Read More

Preparing for Black Friday & Cyber Monday 2017

Are you preparing for the holidays? If you’re anything like us you’ll be clinging onto every last sign of summer possible.  But reality is you need to say goodbye and start preparing your business for the online extravaganza of Black Friday and Cyber Monday which is a part of the big lead up to Christmas. Read More

Online Security – GDPR Enforcement; What you Need to Know | Issue no. 2

What is GDPR? The acronym GDPR stands for ‘General Data Protection Regulation’ and is the most important change that has happened in 20 years to data privacy. It has been in progress for four years now and has finally been approved by the EU Parliament as of 14th April 2016.  It is to replace the Read More