Types of Google Ad

Google Ad types As above their are four types of ad that you can have on Google. Let’s get into a brief description of each: Search Ads:  Search ads appear next to Google search results when people look for products and services you offer. You only pay per click, impression or call to your business Read More

Top 10 Tips for SEO in 2018

Here at iocea we believe that SEO in 2018 will be a major part of any online marketing strategy. Below are our top ten tips for improving both your SEO and your online visibility. Linkless Mentions It has long been a staple of an SEO strategy to prioritise quality backlinks.  Links means a website is Read More

How to Boost Your Conversions

  How to Boost Your Conversions Above are some tips that we feel you need to know in order to boost conversions your website.   1. Call-to-actions   It is important to experiment with different CTA’s to see which works best. Depending on what you want your customers to do you should change your CTA’s Read More

Why every business should be using Adwords

Why you should be using Adwords Every business owner wants their website to be at the top of page 1 on Google, right? You may be thinking the answer to that is obvious but how do you go about actually achieving that top spot? The answer is Google ‘AdWords’. This is Google’s own advertising service Read More

Converting Your leads into Sales on your Website

  The way people make purchase decisions is changing. The internet is being used in multiple ways and at different stages during the buyer’s journey. Forbes released figures a few years ago that gave us some insight into how people engage with content when it comes to purchasing online: 70% – 90% of research is Read More

Ecommerce Expo 2018 – Everything You Need to Know

We’re excited to announce that we’ll be exhibiting at eCommerce Expo 2018 on the 26th & 27th September 2018 at Olympia, London. Come see us on stand E21! With eCommerce Expo 2018 less than a month away, iocea bring you everything you need to know. Located at Olympia London, eCommerce expo brings to you 300 Read More

Mobile First Design – The Benefits of This Approach

Mobile first design in regards to developing a successful website is a simple approach to responsive design. When developing a website, depending on how responsive it is, will determine your successes as it can open up new compatible opportunities to your current and future customers. Mobile first design is to be considered when designing where Read More

The Effect of 301 Redirects on your Website

The world of redirects can be a daunting one. It is so easy to mix the roles of the different type of redirects and what their roles are. There are: 301 302 307 Then you hear webmasters refer to them as 3xx or 30x which is just the blanket term given to all the redirects Read More

How to Increase Your Revenue With Local SEO

We have all heard about SEO and have a basic understanding of what is required. However Local SEO can be a different ballgame altogether. Local SEO is when you target consumers who are most likely to visit your store location. The main aim is to engage with people who are within the vicinity of your Read More

Google AdWords and Google Ads, What is the difference ?

If you are a frequent user of Google AdWords you may have noticed a few branding tweaks over the past few weeks. Google AdWords has been replaced with Google Ads complete with a fresh new logo. Many are pointing out that this is a very clear signal that Google is pushing towards a future where Read More