Iocea Insights | eCommerce Intelligence Directed To You | Issue No.1

Welcome to iocea insights, your new bitesize round up of eCommerce news. “One of the tests of leadership is the ability to recognise a problem before it becomes an emergency.” – Arnold H Glasgow We know leadership requires decisions, and decisions require information. We also know that time can be tight and it can sometimes Read More

IOCEA work with Coes for their Cancer Research UK Charity Auction

Coes was established in 1928 by William David Coe and is a brand that has always prided itself on offering a wide range of quality clothing. Supplying high quality clothing brands such as Barbour, Ted Baker and Gant to its customers. Coes has four bricks and mortar stores based in Ipswich, Felixstowe, Lowestoft and Maldon, Read More

Email Marketing Tips For Black Friday 2016

  Black Friday is an important date for marketers Worldwide. Falling on November 25th this year, it is essential that both your email marketing and ecommerce site are prepared for the mass number of online shoppers. 2015 saw a complete transformation compared to Black Friday 2014. High streets were dead and shoppers opted for online Read More

Google Are Cracking Down on Pop Ups

“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” Google have recently announced that from January 10th 2017, it will start a “crack-down” process on intrusive pop up advertising on websites. Read More

Leicester City – Dream the Impossible

They Had The Doubters “They will drop out the race”, “Never can a team like Leicester win the league”, “If Vardy misses a game they will struggle” – well what little did we know! After the 2-2 draw between Chelsea and Tottenham Hotspur last night, Leicester City proved that as a team anything is possible, Read More

The Art Of Responding To A Negative Review

The Review. The piece of feedback from a customer about a service and performance that can often leave a retailer with cold sweats. The customer has come to your store, you’re relying on so many third parties in the chain, but ultimately it’s your reputation that can made or broken by the review. To make Read More

Positive Online Sales Results For February

February can be an odd month for UK online retail – whether it’s the usual 28 days long or the full-fat, treat yourself option of 29! Your consumers have been feasting on a diet of Black Friday deals, Christmas present buying and the January Sales (which usually start online mid/late December). Then January is almost Read More

Why Page Speed Matters

The Advantages Of Good Page Speed / The Disadvantages Of Poor Page Speed Page Speed is very important in the ecommerce and SEO world. So important that Google Analytics now includes statistics like Page Load Time, Lookup, and Page Size. Page speed is as important today as it has ever been before, for reasons listed Read More

Why Testing Your Website is Crucial

We all want a website that performs to the best of its ability. You can have skilled developers and an eye catching design, but if the site is not thoroughly tested, your customers could encounter problems that could have easily been fixed before being seen. Browser Specific Testing Sites can often break when using different Read More

The Importance of Keyword Research & Targeting

“SEO is a marathon, not a sprint” This is a quote that the more time I spend doing SEO, the more I realise its truthfulness. Many people nowadays expect instant results, having an instant impact, but you simply can’t expect to get everything immediately, and that’s especially true within SEO. Taking your time and making Read More