With search engines like Google having many ranking factors for organising web pages, it can be difficult to keep up with the ever-changing landscape. Our team of SEO experts are passionate about what they do and are constantly upskilling their knowledge with the latest SEO courses and industry insights. From the initial SEO audit right through to implementing data-driven strategies, we work with you to understand your business goals.
SEO stands for search engine optimisation and is the process of optimising your website to gain organic traffic from the search engine results page.
Search engines like Google crawl and index your web pages and then rank them in search results against other results. By completing search engine optimisation for your website, you help to ensure that your website performs at the best of its ability in search results. The higher your business ranks in search results, the more clicks and website traffic you will receive. Typically, search users are unlikely to click past the first page of search results, so if your business isn’t appearing on that first page, you’re much less likely to gain custom.
There are three main types of SEO, which are on-page SEO, off-page SEO (including local SEO), and technical SEO.
We offer SEO services to clients across the UK and have vast experience of working with businesses in a variety of sectors and of different sizes. Whether you're looking to reach a local or global audience, iocea have the team and technology to get you in front of your desired audience. Our team don't just go off your demands either, we actively search for new opportunities for your business to generate revenue and target new emerging markets.
For example, one of our clients is a crystal engraving business, who we have helped move from a B2B business model, to both B2B and B2C. We have researched new audiences and optimised for relevant keywords across the website, and as a result, the business is now ranking on page one for both 'handwriting gifts' and 'RAF graduation gifts'. These are both new markets which were previously untouched by our client and now, they are receiving high-value orders for these types of products.
On-page SEO Services
On-page SEO refers to content within your website, such as page text, page titles, product descriptions, internal links, and URLs. It is crucial to include relevant keywords across your website content, as doing this will help boost your website’s chances of appearing in search results for that particular keyword.
For example, Herding Hill Farm is a fabulous family-friendly glamping site in Northumberland. As well as glamping, they offer weddings, events and much more. To boost bookings at Herding Hill Farm and increase awareness, our Lincolnshire SEO specialists continually research relevant keywords which are being searched for by users online (e.g. 'glamping campsites UK', 'family friendly holidays near Scotland'). Once we have identified these keywords, we look for opportunities to include
these across their written website content, such as new pages, blog articles, page titles and other text. This helps their website to appear higher up in search results for those keywords when they are entered online.
Off-page SEO Services
Off-page SEO refers to activities external to your website, that can
help increase the ranking of your website page, business exposure and website
traffic. Primarily, this can be done using two key techniques. One is to build
backlinks to your website and the second is to create business listings on
Google My Business and relevant social media sites.
Getting other websites to link to your website increases your domain
authority, which effectively tells search engines that your business is highly
recommended. As search engines want to provide users with the best and most
relevant results, they will consider your domain authority as a factor in where
your website places on search results pages. Our Lincolnshire SEO agency will identify new backlink opportunities for your business and provide a competitor analysis so that you are able to see how your rivals are performing and how you can get ahead of them.
Posting regular updates, assets and products
to your Google My Business listing can be very beneficial in helping boost local
SEO. When searchers nearby type a query relevant to your business, Google may
show your listing as a suggestion, helping you to be discovered by local
customers. Our SEO consultants can get you set up on Google My Business if you're not already and offer Google My Business management to ensure that the listing is updated regularly.
Technical SEO Services
Search engines not only take into account
on-page and off-page SEO efforts, but they also use additional algorithms to
determine where your website places on search results pages. This includes factors such as
website speed, bounce rate (users exiting your website without performing any
actions), average duration of time spent on your website (used as an indicator
of your content quality) and meta data.
If you're wondering what meta data is, it is used to help search engines crawl and index your website pages, so it is crucial to ensure that your pages are correctly indexed. Ensuring all pages have unique, keyword-optimised meta titles and descriptions is one of the first steps that should be taken when working on technical SEO. As well as meta data, it is important to ensure that all website images contain alt text, as this also helps search engines to index your website.
Our SEO specialists will conduct a full audit of your website to identify problems and opportunities with technical SEO, which we will use to create recommendations and a search engine optimisation strategy which is bespoke to you.
After working with iocea for 5 months to increase their visibility in search engines, we have successfully achieved the following results.
166.01% increase in revenue through organic search
91.67% increase in transactions through organic
As a long-standing website client, we have also been working on their marketing strategy for the last 6 months which includes SEO management.
Keyword visibility has improved by 3.2 positions
86.83% increase in traffic through organic search
69.49% increase in revenue through organic