by Alex Stephens
As of April 2022, online fake reviews became illegal under
new measures that give greater powers in preventing rogue traders from
operating, with the aim to protect consumers’ money. Under the new law, it will
be illegal to pay someone to write a fake review. A watchdog will have new rights
to fine businesses up to 10% of global annual turnover and award compensation
This new legislation will mean people can no longer be
cheated by bogus ratings and will start to see more genuine reviews before they
purchase a product or service. The average UK household spends around £900 each
year influenced by online reviews, figures suggest. This new law is certainly a
step in the right direction to protect consumers’ money.
Upton, Director of Policy at Citizens Advice, said: with pressure piling on
household budgets, it’s good to see action that’ll make it easier for people to
protect their cash. (gov.uk)
Fake reviews will be tackled by consulting on a new law against:
There will also be clearer rules to make it easier for consumers to opt out of subscriptions so they are not stuck paying for things they no longer want. Figures suggest, the average UK household spends £60 on unwanted subscriptions per year.
‘Subscription traps’ in which businesses make it difficult
to exit a contract will also be stopped. Under new rules, businesses must:
new measures to shield online consumers from rip-offs including fake reviews
and subscription traps will apply in England, Scotland and Wales.