Analytics is a word that can scare people... The reaction you often get it 'but I don't know how to set tracking up' or 'I don't understand how to analyse the data'.
Despite any reservations that you may have, it is crucial to set up analytics, measure your performance and produce regular reports. The results of marketing campaigns and SEO can only be quantitatively measured by looking at data, identifying how these efforts have influenced factors such as search visibility position, website visits and conversions.
Setting up analytics is fairly simple, but if you don't have the right tools or people in your business who are experienced to do this, it can cause complications.
This is where iocea is here to help, as we can set up analytics tracking for a variety of tools, such as Google Analytics and Google Search Console. Our Lincolnshire Digital Marketing team will create accounts on your behalf, and our website developers will apply tracking code to the relevant pages of your website, so that we can accurately track performance.
Setting up analytics for your business allows you to keep track of important performance indicators, such as conversions, bounce rate, traffic, conversion value, average session duration, new visitors and returning visitors. Using advanced analytics tools, we can further assess this data with filters such as traffic source, visitor demographics and more.
After successfully setting up analytics tracking for relevant channels, we're able to take the lead on management and reporting too.
We know how mundane the task of reporting can be, especially if you're short on time and resources, or if you struggle to interpret marketing data. Luckily for you and your business, we're pretty good when it comes to the technical side of things, and we really enjoy putting reports together. So, sit back, relax, and we'll take it from here! If your business would like assistance with analytics set up, management or reporting, get in touch with us today.
For iocea digital marketing package clients, analytics set up and reporting is included. We really do cover all areas! Depending on your requirements, our Lincoln Digital Marketing team will compose weekly or monthly reports, summarising your performance and making relevant recommendations. We'll even follow up with a call, where we can discuss the findings and plan our next steps together.