Search Engine Optimisation (SEO) is the process of optimising content and site layout to help search engines evaluate the site correctly to drive "searchers" to the correct area of your site to satisfy their search term. Keeping within Googles own recommendation’s and also best practices and industry standard techniques we will assist in promoting the site within search engines.
Organic Search regularly accounts for a major part of any given websites traffic source. If your website is “below the fold” on search engines, or worse still, marooned on pages 2, 3 or beyond, then your products are not receiving the visibility that they deserve. Simply put, limited traffic often means limited revenues. A specific set of skills and knowledge is required to get your site moving up the rankings - and we’ve got them! Our team can optimise the performance of your sites to enable it to both look good to the consumer, but also communicate more effectively with search engines and be tailored to meet their ever changing, every challenging requirements
For many the shopping process begins using a search engine and therefore IOCEA understand the importance of ensuring that your site is optimised to rank within the search engines. We will work with you to create a strategy to reach your long term goals. Not only will we analyse the business, brand and goals, but understanding your customers search behaviour will help towards understanding what your customers are looking for.
Your SEO strategy will work alongside your full digital marketing strategy to ensure that your site is not only optimised for search engines, but your brand is optimised for other channels such as social media and market places.