by Lucy Robinson
Our Lincolnshire social media marketing experts from iocea are here to help answer all of the questions that you might have, in one simple, easy-to-read article!
In this article, we will answer the following questions:
So, let's make a start...
PPC stands for 'Pay Per Click' which is exactly what it says on the tin! You pay each time your ad is clicked on, or in some cases viewed, depending which option you choose when setting up your ads.
If you use Facebook, then you will be familiar with these ads popping up as you scroll down your newsfeed, at the side of your page and sometimes in Messenger. Facebook PPC ads can also be shown on Instagram feeds.
Advertisers will set up an ad, select their audience, add visuals and copy, set their budget and just like that, their ads are up and running!
Social media offers huge advertising potential, as you are able to reach large audiences, specific to your business.
There are so many benefits that your business can gain from using Facebook PPC ads! Below, we have listed some of the top advantages of using these:
To set up Facebook ads, you will need to have an existing business page. So, if you haven't yet set up a page, then you must do so first.
Maximise your chances of running successful PPC advertisements, by putting in extra effort to optimise your ads. Below are 5 of our top tips for creating effective PPC ads:
Iocea are a Lincolnshire eCommerce agency, specialising in digital solutions for businesses, such as website development, website hosting services, print and graphic design, branding and digital marketing.
Our digital marketing services include SEO, PPC advertising, Email Marketing, Copywriting, Content Creation and Social Media Marketing.
With a wealth of knowledge and experience in PPC management, there is no better place to come to for support than iocea eCommerce! From simply setting up the ad accounts for you, to full account management, we are here to help you with your every need.
Click here to find out more about our services!