Website Design: The Importance of Responsive Web Design

by The Iocea Team

What is Responsive Website Design?

Responsive Website Design refers to how your website adapts to the screen depending on how the user is viewing your site. Regardless of whether the viewer is using a phone, tablet or laptop, your website readability and functionality should remain the same with automatic formatting.

In this article from iocea web agency Lincoln, our experts will talk you through the benefits of responsive website design.

Responsive Web Design

Why have a responsive website?

There are many advantages to having a responsive website, in this blog article, we will go through these.

- Mobile usage is exploding

Although this may not come as a surprise, despite the impressive statistics that support mobile optimisation of websites, many businesses STILL do not have a responsive site! With Ofcom reporting that ‘two thirds of people in the UK now own a smartphone’ the need for a responsive site has grown even more.  With people using their phone for an average of two hours a day to browse the internet, scroll through social media, carry out online banking and online shop, if your site is not responsive your bounce rate is likely to increase as these people will simply exit your site immediately due to it not functioning properly.

- Google ranking

Ensuring your site is responsive is also crucial in determining your Google ranking as they are now rewarding sites that are fully optimised for mobile use.  Google uses mobile friendliness as a ranking signal in search results.  It will most likely increase your customer retention as well compared to a non-responsive site which would usually have a larger bounce rate due to a lack of responsiveness.

- The rise of blogging and social media activity

If you keep blogging and social media in mind whilst conducting your market research you will most likely have noticed that there is an increase in mobile traffic.  A recent study revealed that nearly 60% of all social media activity consumption was on a mobile device.  This really supports the fact that you should ensure your site is responsive in order to support this traffic not deter it.

Responsive Website Design

Some figures for thought...

  • 38% of people will stop engaging with a website if the content/layout is unattractive and unresponsive.
  • 60% users come through a mobile source.
  • 65% of people surveyed ranked the website display as the 'most important aspect' when it comes to looking at a website.
  • 26% is the increase in site traffic that comes through search engines due to a page being more responsive.
These figures show just how crucial it is to provide users with good, responsive website design. 

At iocea website development agency Lincoln, we have experienced website designers and developers who are on hand to help your business to unlock its full eCommerce potential. From designing, developing, maintaining and testing, our team cover all areas of your website. We even have some fantastic digital marketers to promote your site after its developed! 

To find out more about our website design agency in Lincoln, or for any other enquiries, please get in touch with iocea today.