Who are Trustpilot and what do they do? 

Trustpilot is a leading global review platform that works with thousands of clients across the globe such as PayPal, Talk Talk, Argos, Specsavers and more. Their aim is to become a global symbol of trust that can help build better relationships between businesses and consumers. On average, there are 7.4 billion TrustBox user impressions per month. Wondering what TrustBoxes are exactly? TrustBoxes are embedded website widgets that allow you to display your customer's feedback directly on your website or within your marketing. TrustBoxes help to grow your business reputation and give customers the confidence they need to buy, with one of Trustpilot’s clients seeing conversions increase by as much as 130%.  

Trustpilot is ideal for businesses looking to boost their online presence. According to data from Qualtrics, 93% of consumers say that online reviews influenced their purchase decisions, highlighting just how important reviews are for all businesses of every size and sector. 

How can Trustpilot benefit you? 

Trustpilot’s primary focus is to help build trust between your business and customers. You can do this by integrating their TrustBoxes into your own website and marketing services, letting customers know your transparency as a business, and providing insight to potential prospects on the benefits of purchasing your goods or services. Seeing positive reviews and feedback from other customers will help to boost conversions and build trust and credibility in your brand.  

Trustpilot’s services can also help to boost your visibility in both organic and paid searches, meaning you’ll rank higher in search results. With over 91% of organic traffic coming from the first page of search results, it is important to aim for page 1 rankings. Trustpilot’s recognisable green Trustbox displays the average star rating for a website and is acknowledged and indexed by Google, which serves as a massive SEO benefit for businesses. Trustpilot is an official Google Review Partner which means your verified Trustpilot reviews will count towards your Google Seller Rating. According to Google, Seller Ratings on your Google Text Ads can increase click-through rates by 10%. 

As part of our partnership with Trustpilot, we are provided with the added benefit of a dedicated Solutions Engineer to provide tech support to help with any technical issues. Along with training from a Customer Success Manager to discuss how best to implement Trustpilot’s services. This way Trustpilot can tailor their service to suit each individual client’s business needs. 

Will Trustpilot work for your business? 

Will Trustpilot work for your business?  With all these great features, Trustpilot seems like a no brainer for improving your business. It can to help boost your organic and paid traffic, build trust between new and existing customers, and offers dedicated support so that you can take your business to bigger and better places. Want to know how to integrate Trustpilot into your business? We have chosen to partner with Trustpilot to help grow our client’s businesses. Combined with our eCommerce expertise and Trustpilot’s knowledge of the reviews platform, we work together to deliver a seamless integration process.   

Trustpilot have an offer running throughout November, exclusively for our clients which is a 1-month free use of Trustpilot. If you’re interested in discussing anything further or are ready to get the ball rolling with Trustpilot, get in touch with us today. 

To find out more about Trustpilot, head to their website here.