File Types: JPEG or PNG?

by Lucy Robinson


What is the difference between JPEG and PNG image files? And does it really matter?

In this article, experts from iocea website marketing agency Lincoln will explain all. You might not even consider the differences between these file types, but there is a good reason why you should. 


JPG

What are JPEG and PNG?

JPEG: Joint Photographic Experts Group 

PNG: Portable Network Graphics 

JPEG and PNG files are both image files, but there are many differences between the two. In this scroll through guide, we will talk you through these.

Usage difference

JPEG images are usually used in photography, whereas PNG images are most used for icon creation. Take this into account when choosing a file type to save your images as.

Image quality and size

As JPEG can lose image data, PNG images are higher quality and promote your business more clearly. However, PNG images are of a larger file size, which means that by using these on your website, your site speed could decrease and deter customers. It is important to find the right balance., by perhaps using PNG on the most visited pages and JPEG on less prominent pages.

Compression algorithm type

JPEG uses lossy compression algorithm. This means that the image may lose some of its data. 

PNG uses lossless compression algorithm so that no image data loss is present.

PNG is more secure and reliable!

Iocea: Providing high quality websites and site speed

By using services from iocea digital marketing solutions Lincoln, you will never need to worry about getting it right, as we will work everything out for you! 

Our website design experts and digital marketing team will ensure that your site uses clear, attractive images whilst keeping site speed high. Ultimately, this will improve your websites usability and bounce rate.

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