by Lucy Robinson
What is the difference between JPEG and PNG image files? And does it really matter?
In this article, experts from iocea website marketing agency Lincoln will explain all. You might not even consider the differences between these file types, but there is a good reason why you should.
JPEG: Joint Photographic Experts Group
PNG: Portable Network Graphics
JPEG and PNG files are both image files, but there are many differences between the two. In this scroll through guide, we will talk you through these.
JPEG images are usually used in photography, whereas PNG images are most used for icon creation. Take this into account when choosing a file type to save your images as.
As JPEG can lose image data, PNG images are higher quality and promote your business more clearly. However, PNG images are of a larger file size, which means that by using these on your website, your site speed could decrease and deter customers. It is important to find the right balance., by perhaps using PNG on the most visited pages and JPEG on less prominent pages.
JPEG uses lossy compression algorithm. This means that the image may lose some of its data.
PNG uses lossless compression algorithm so that no image data loss is present.
PNG is more secure and reliable!
By using services from iocea digital marketing solutions Lincoln, you will never need to worry about getting it right, as we will work everything out for you!
Our website design experts and digital marketing team will ensure that your site uses clear, attractive images whilst keeping site speed high. Ultimately, this will improve your websites usability and bounce rate.