by Lucy Robinson
Is your business on Facebook yet? If not, then you should be. It is a Facebook social media marketing is a crucial social media platform to reach new customers and engage with your audience. It also increases your brands awareness and visibility in the marketplace.
But, it is crucial that you get it right. Whether you're running social media Facebook ads (PPC) or posting organically, Iocea have some tips on how you can maximise your businesses performance on Facebook.
The look of your page will be the first thing that users notice when they visit you on Facebook, so that being said, make sure your page is fully complete to look professional, trustworthy and attractive.
This means including:
Your page needs to be consistent in 3 ways...
In terms of what you should post on your page, a good guideline to follow is the 70 - 20 - 10 rule.
Encourage the audience to take action! Increase your conversions by getting viewers to click a link to your website, to visit a product page or to sign up to a mailing list! Below are examples of some CTAs that you could use...
Use engaging ad copy and images that attract the attention of your audience!
Here are some things you should consider including in your ad:
Video content on social media is highly impactful! You would be daft to miss out on the opportunity to use it.
Here are just a couple of reasons why you should post video content:
- Social media posts with video get 48% more views (HubSpot)
- 62% of people are more interested in buying a product after seeing a video of it on Facebook (Marketing Land)
A great way to get users sharing your content is to host a competition, in which to enter requires following your page and engaging with your content!
For example, to win a hamper of your brands products or a gift voucher.
This is such an effective way of gaining organic views and getting your audience more involved with your brand.
At iocea, we offer social media management Lincolnshire, including a range of digital marketing services and social media marketing (including Twitter eCommerce marketing, Snapchat social media marketing, Facebook social media marketing, Instagram and more).
On here, we produce engaging content for your page and create scheduling calendars tailored to your brand and audience. We also run PPC paid ads on Facebook and Instagram.
Get in touch with our social media marketing agency Lincoln, to see how we can help your business!