by Lucy Robinson
Simple answer, no!
Email marketing campaigns are a key part of a fully-integrated communications strategy and can be incredibly effective if done right. If your current campaigns aren't converting, then you have come to the right place!
In this article from iocea email marketing agency Lincoln, our digital marketing experts will explain some of our top tips, as well as introducing ioceamailer, our specialist email marketing platform.
Let's start with some key stats from 2020...
HubSpot recently published some very interesting email marketing statistics, showing how important email marketing still is! They found the following:
If anything, email is expected to grow going forward and according to Statista, there is expected to be 4.3 billion daily email users by 2023.
To keep things simple, we have compiled a list of our top 5 marketing tips. If you follow these, you are likely to see huge improvements in the performance of your marketing campaigns.
With our in-house mailing platform, you will receive full access to design and can send your emails with ease. Our experts will give you full training on how to use the system along with tips on best practices. You'll also have a dedicated email marketing specialist who can work as an extension of your team. You can choose either to use our simple-to-use drag and drop solution yourself or work in partnership with our marketing team who can write, design and send your campaigns and report on performance.