by Jon Lawton
On December 3rd 2004 a fake
obituary for Guns N’ Roses frontman Axl Rose circulated around Hollywood saying
that the singer had died. The website it was published on was a fake
impersonation of the official MSNBC news website, but nevertheless, many people
were taken in by the story. Including many red-faced reporters who would rather
have hurriedly printed the juicy headline that the facts. The story was exposed
by none other than Axl Rose himself who in very good spirits tweeted;
And Axl hasn’t been the only famous face to have had their death prematurely announced by salacious headline grabbers. Arnold Schwarzenegger, Bob Dylan, Drake, Cher,….they’ve all suffered similar treatment.
Something else that is seemingly always
having to defend its existence is Email Marketing. How many times have we read
again and again over the past decade that “Email Marketing Is Dead” in articles
that usually have been written by alternative communication tools looking to
steal its crown. As this article by PC Mag says Email Marketing "remains
at the core of most digital-marketing tool suites, even though it's been around
for almost as long as email itself. But despite its age, the channel has kept
up with the times and remains a top way to reach your customers.”
Especially if you are a small to medium sized enterprise who is not quite ready
to make the leap into over advanced concepts such as artificial
intelligence (AI)-powered segmentation and omnichannel marketing
automation, email is a superb tool.
Our Lincoln digital marketing team offer a fantastic email marketing service, which can be offered using your existing email platform or on ioceamailer - our very own emailing platform. With our in-house mailing platform, you will receive full access to design and can send your emails with ease. Our email marketing experts will give you full training on how to use the system along with tips on best practices. You'll also have a dedicated email marketing specialist who can work as an extension of your team. You can choose either to use our simple-to-use drag and drop solution yourself or work in partnership with our marketing team who can write, design and send your campaigns and report on performance.
For more advice and ways that we can help you, contact us today!
Read about our email marketing services here.