by Cameron Murison
Growing your social media following can be difficult, and it can be disheartening to see so little progress over prolonged periods of time. It is also a highly competitive space, with content creators springing up left right and center with a wide range of enticing and engaging content, so it can be easy to let their success dampen your spirits. But don’t worry! We’ve got four tips to help you increase your social media following so you can smash the competition and stand out from the rest.
First of all, you want to find your niche. Ask yourself, what makes you different? Why should people follow you? It’s vital you know the answers to these questions, otherwise, you’re just wasting your time and you’ll be just another social media page lost to the oversaturated abyss. Finding your audience and making content that they want is key, so before content dumping, come up with a plan of attack.
You’ll want some information in mind about your target audience so that you can properly tailor your content towards them. You also want to find out what your primary platform is going to be. Are you making long-form content and coupling that with your video editing or design skills? Use YouTube or Instagram. Are you looking for short and sweet content to make a quick impression on your audience with the potential to go viral? Use Twitter or TikTok. There are lots of choices available so be flexible, but also know what you want to achieve, and with what sort of content.
Chances are you’re not going to have a completely original idea, so that means you have to stand out from the rest with the content you provide your audience. Do not fall into the trap of constantly posting. Although it’s tempting, people don’t want to be spammed with your content 24/7. They want a mixture of posts from a variety of sources. This gives you a chance to focus on quality content.
Never sacrifice the integrity of your content just for the sake of posting.
You’ll lose attention from your audience, and steer away from your brand image. Focus on making unique, engaging, and well thought-out content that gives something to your audience. Make something that tells the audience a story, or make something that informs, educates, or entertains. Bonus points if you can do them all at once. You can use platforms like Canva to help with the visual content creation if you’re not a photoshop wizard, but the rest has to come from you. Think about what you want to give to your audience and why.
Social media provides you with a unique opportunity to connect with people anytime, anywhere. So use that opportunity, and don’t take it for granted. Engage with your audience, start conversations, host virtual events, do live streams, conduct polls, ask opinions, reply to comments. The list goes on, but it’s imperative you engage with your audience. You expect them to engage with you and your content, so engage back and build a relationship and trust. This is crucial if you want your social media following to grow.
As with most things in life, consistency is king. If you want to grow your social media followers, then you need to post frequently. However, there’s a fine line between posting frequently and spamming your audience. As mentioned earlier, you have to maintain your integrity as a content creator and only post things that give value to your audience, but at the same time, you need to post enough to have an audience to grow in the first place. With practice and consistency, you’ll get better at producing high-quality content at a faster rate, but it’s just a matter of going through the motions of trial and error, failure and success. You’ll get there.
Hopefully after reading this, you’ve learned a thing or two about what it takes to grow your social media presence. It can be daunting, and it is difficult but with persistence, effort and time, you’ll make it. If you’re struggling to get started or aren’t seeing the results you want, then get in touch with us. At Iocea, we have a dedicated team of social media experts who specialise in the techniques we’ve looked at today. You can contact us here. We look forward to hearing from you!