eCommerce trends of 2024 and what we expect in 2025

In this blog article, we will explore the exciting trends of 2024, highlighting key shifts in consumer behaviour, emerging technologies, and industry-leading strategies. Moreover, we’ll take a forward-looking approach, offering predictions for what lies ahead in 2025.   

Trends of 2024   

One important trend that continues to shape the industry is the rise of mobile commerce. With smartphone usage becoming more prevalent than ever, consumers are increasingly turning to their mobile devices to shop online. As a result, businesses need to optimise their websites for mobile platforms and provide seamless shopping experiences on the go.   

Another significant trend is the growing prominence of augmented reality (AR) and virtual reality (VR) in ecommerce. These immersive technologies offer consumers the ability to visualise products in a virtual environment, making online shopping more engaging and interactive. From trying on clothes virtually to previewing furniture in a digital space, AR and VR are transforming the way we shop online.   

Additionally, personalisation is becoming increasingly crucial in ecommerce. With the vast amount of data available, businesses can leverage AI algorithms to deliver tailored shopping experiences to individual customers, boosting customer satisfaction and loyalty.   

As the ecommerce industry continues to evolve, staying ahead of these trends will be crucial for sustainable growth and success.   

What’s Next in 2025?   

So, what can we expect in 2025? Here are a few exciting predictions: 

1. As voice assistants like Alexa and Google Assistant become smarter, voice commerce will gain traction. Consumers will use voice commands to browse, add items to carts, and make purchases, providing a hands-free shopping experience.
2. Consumers are increasingly prioritising sustainability in their purchasing decisions. By 2025, businesses that emphasise eco-friendly packaging, carbon-neutral shipping, and ethical sourcing will be the go-to choice for conscious shoppers.
3. In 2025, the race to deliver faster will continue, with same-day and even one-hour deliveries becoming commonplace in major cities. Advancements in drone technology and autonomous vehicles will make this possible.   

Looking forward, it is clear that staying ahead of these trends – mobile commerce, AR/VR, AI-driven personalisation, and sustainable practices – will be key to succeeding in the competitive eCommerce landscape. Businesses that embrace these innovations and adapt to changing consumer expectations will be best positioned for growth in 2024 and beyond.