Google AdWords and Google Ads, What is the difference ?

If you are a frequent user of Google AdWords you may have noticed a few branding tweaks over the past few weeks. Google AdWords has been replaced with Google Ads complete with a fresh new logo. Many are pointing out that this is a very clear signal that Google is pushing towards a future where Read More

Google My Business – How to Optimise your Listing

What is Google My Business? Google My Business allows businesses to inform searchers about their company within the SERP (Search Engine Results Page). You may be wondering why this is necessary and therefore in this article we are going to talk to you about the importance and how to optimise you Google Business Listing. You Read More

How to Improve Local SEO in 5 Simple Steps

In this blog post, iocea will explore ways in which we think you can boost your local SEO to both increase traffic to your website and foot traffic into your shop.For the sake of this article, and because I am hungry, let’s pretend I have opened an Italian restaurant in Lincoln where my main goal Read More

The 5 Essentials of Google Analytics.

    From start-up businesses to multi-national companies, there is always room to grow and develop to take your business to the next level. Luckily for us all, there are tools out there to help! However, wouldn’t it be great if there was a resource that combined all of these useful tools into one?! Ranging Read More

10 New Examples Of Augmented Reality Marketing and Advertising

A lot us were first introduced to augmented reality marketing via the popular mobile game Pokémon Go. Big companies are beginning to take notice and we have picked our 10 favourites. The power of augmented reality marketing is growing, according to CDNetworks 40% of customers would be more willing to spend more on a product Read More

Social Media Marketing | Snapchat

Back again… this time we’re talking Snapchat.  Yes, that filter based photo sharing app that only allows you to view pictures for 10 seconds and alerts the sender if you take a screenshot.  Snapchat has only just become such a big influence in the social media world over the past couple of years.  It currently Read More

Empathy Mapping – Cater to your client’s needs not wants.

What is an Empathy Map? Empathetic thinking might not be something you’d jump to address when outlining a basic plan of action for a client.  However, it is slowly creeping into business concept planning and product strategy in the form of an empathy map. To put it simply, an empathy map is a tool that, Read More

Social Media Marketing | Twitter Advertising

Welcome to the final edition in our social advertising posts!  Today we’re looking at the last major social media platform’s ads – Twitter.  Your business can really get out there with Twitter ads and you can increase your engagement, increase your reach and get people discussing and sharing posts about your business’ product/service/message.  Now as Read More

Convert your Visitors and Reduce your Bounce Rate

What is a Bounce Rate? Your bounce rate is the percentage of visitors who come to your website without viewing any pages and without taking any actions.  Google Analytics will be your main port of call for analysing your bounce rate and keeping check on it.  Google Analytics will give you a percentage; so if Read More

Secure, Scalable E-commerce Hosting to Support the CShop Framework

We are pleased to be working with new technology partner, Secura, who will support our CShop framework on their secure and highly available Virtual Private Cloud platform. About Secura Secura are specialists in E-commerce Hosting with a real understanding of just how critical our customers’ e-commerce websites and applications are to their businesses – making Read More