Why every business should be using Adwords

Why you should be using Adwords Every business owner wants their website to be at the top of page 1 on Google, right? You may be thinking the answer to that is obvious but how do you go about actually achieving that top spot? The answer is Google ‘AdWords’. This is Google’s own advertising service Read More

Ecommerce Expo 2018 – Everything You Need to Know

We’re excited to announce that we’ll be exhibiting at eCommerce Expo 2018 on the 26th & 27th September 2018 at Olympia, London. Come see us on stand E21! With eCommerce Expo 2018 less than a month away, iocea bring you everything you need to know. Located at Olympia London, eCommerce expo brings to you 300 Read More

How to Increase Your Revenue With Local SEO

We have all heard about SEO and have a basic understanding of what is required. However Local SEO can be a different ballgame altogether. Local SEO is when you target consumers who are most likely to visit your store location. The main aim is to engage with people who are within the vicinity of your Read More

Google AdWords and Google Ads, What is the difference ?

If you are a frequent user of Google AdWords you may have noticed a few branding tweaks over the past few weeks. Google AdWords has been replaced with Google Ads complete with a fresh new logo. Many are pointing out that this is a very clear signal that Google is pushing towards a future where Read More

Secure, Scalable E-commerce Hosting to Support the CShop Framework

We are pleased to be working with new technology partner, Secura, who will support our CShop framework on their secure and highly available Virtual Private Cloud platform. About Secura Secura are specialists in E-commerce Hosting with a real understanding of just how critical our customers’ e-commerce websites and applications are to their businesses – making Read More

IOCEA work with Coes for their Cancer Research UK Charity Auction

Coes was established in 1928 by William David Coe and is a brand that has always prided itself on offering a wide range of quality clothing. Supplying high quality clothing brands such as Barbour, Ted Baker and Gant to its customers. Coes has four bricks and mortar stores based in Ipswich, Felixstowe, Lowestoft and Maldon, Read More

Email Marketing Tips For Black Friday 2016

  Black Friday is an important date for marketers Worldwide. Falling on November 25th this year, it is essential that both your email marketing and ecommerce site are prepared for the mass number of online shoppers. 2015 saw a complete transformation compared to Black Friday 2014. High streets were dead and shoppers opted for online Read More

Google Are Cracking Down on Pop Ups

“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” Google have recently announced that from January 10th 2017, it will start a “crack-down” process on intrusive pop up advertising on websites. Read More

Positive Online Sales Results For February

February can be an odd month for UK online retail – whether it’s the usual 28 days long or the full-fat, treat yourself option of 29! Your consumers have been feasting on a diet of Black Friday deals, Christmas present buying and the January Sales (which usually start online mid/late December). Then January is almost Read More

The Importance of Keyword Research & Targeting

“SEO is a marathon, not a sprint” This is a quote that the more time I spend doing SEO, the more I realise its truthfulness. Many people nowadays expect instant results, having an instant impact, but you simply can’t expect to get everything immediately, and that’s especially true within SEO. Taking your time and making Read More