How to create a Great Product Page: Product Images

Creative! I know I know, it is easy for me to just type out the words “Be Creative” without putting much thought into it. A lot of people struggle with or think they struggle with, getting into a unique and creative mindset. This is especially true when it comes to something that, at first glance, Read More

Types of Google Ad

Google Ad types As above their are four types of ad that you can have on Google. Let’s get into a brief description of each: Search Ads:  Search ads appear next to Google search results when people look for products and services you offer. You only pay per click, impression or call to your business Read More

Top 10 Tips for SEO in 2018

Here at iocea we believe that SEO in 2018 will be a major part of any online marketing strategy. Below are our top ten tips for improving both your SEO and your online visibility. Linkless Mentions It has long been a staple of an SEO strategy to prioritise quality backlinks.  Links means a website is Read More

How to Boost Your Conversions

  How to Boost Your Conversions Above are some tips that we feel you need to know in order to boost conversions your website.   1. Call-to-actions   It is important to experiment with different CTA’s to see which works best. Depending on what you want your customers to do you should change your CTA’s Read More

Converting Your leads into Sales on your Website

  The way people make purchase decisions is changing. The internet is being used in multiple ways and at different stages during the buyer’s journey. Forbes released figures a few years ago that gave us some insight into how people engage with content when it comes to purchasing online: 70% – 90% of research is Read More

Mobile First Design – The Benefits of This Approach

Mobile first design in regards to developing a successful website is a simple approach to responsive design. When developing a website, depending on how responsive it is, will determine your successes as it can open up new compatible opportunities to your current and future customers. Mobile first design is to be considered when designing where Read More

The Effect of 301 Redirects on your Website

The world of redirects can be a daunting one. It is so easy to mix the roles of the different type of redirects and what their roles are. There are: 301 302 307 Then you hear webmasters refer to them as 3xx or 30x which is just the blanket term given to all the redirects Read More

Google My Business – How to Optimise your Listing

What is Google My Business? Google My Business allows businesses to inform searchers about their company within the SERP (Search Engine Results Page). You may be wondering why this is necessary and therefore in this article we are going to talk to you about the importance and how to optimise you Google Business Listing. You Read More

How to Improve Local SEO in 5 Simple Steps

In this blog post, iocea will explore ways in which we think you can boost your local SEO to both increase traffic to your website and foot traffic into your shop.For the sake of this article, and because I am hungry, let’s pretend I have opened an Italian restaurant in Lincoln where my main goal Read More

10 New Examples Of Augmented Reality Marketing and Advertising

A lot us were first introduced to augmented reality marketing via the popular mobile game Pokémon Go. Big companies are beginning to take notice and we have picked our 10 favourites. The power of augmented reality marketing is growing, according to CDNetworks 40% of customers would be more willing to spend more on a product Read More